The most popular landing page layout styles can vary depending on current design trends and industry preferences. However, some common and effective landing page layouts include:
- Hero Header: This style features a large, attention-grabbing image or video at the top (hero section) followed by a clear and concise call-to-action (CTA). It’s often used to introduce a product or service.
- Benefit-oriented: This layout highlights the key benefits or features of a product or service, typically using concise bullet points or sections. It aims to capture the visitor’s interest by demonstrating the value they will gain.
- Long-form: Also known as a “scrolling” or “storytelling” layout, this style consists of a single, long page that visitors can scroll down to reveal more information. It often includes engaging visuals, testimonials, and sections that flow into one another.
- Product-focused: This layout highlights a specific product or service, emphasizing its unique selling points, specifications, and customer reviews. It typically includes multiple sections dedicated to different aspects of the product.
- App or SaaS landing page: This layout is specifically designed for promoting mobile apps or software-as-a-service (SaaS) products. It typically showcases app screenshots, user testimonials, features, and download/purchase options.
- Lead generation: This layout is focused on capturing leads by offering something of value in exchange for the visitor’s contact information. It often includes a form or CTA prominently displayed on the page.
As for a website where you can see examples of landing page layouts, you can visit websites like Dribbble (dribbble.com) or Behance (behance.net), which showcase various design examples from professionals. Additionally, you can explore websites of popular landing page builders like Unbounce (unbounce.com), Leadpages (leadpages.com), or Instapage (instapage.com), where they often showcase templates and examples of different landing page layouts.