Email marketing is one of the most powerful communication channels a business has at its disposal to reach its audience. Yet, its convenience makes it susceptible to spamming and other issues that compromise deliverability and list health. In order to combat such problems, email marketers must keep their lists clean and validate all emails sent.
Email list validation involves the process of identifying and removing invalid, undeliverable, inactive or fake email addresses from an active mailing list. When done properly, email validation can boost deliverability and subscriber engagement; when done incorrectly it could cause your emails to be blocked by email providers and damage your sender reputation.
Unsuccessful email addresses can often be the source of many mailing list issues. They can lead to hard bounces – emails that bounce back to sender due to being undeliverable – which have an adverse effect on email deliverability and sender reputation, leading to unsubscribes and complaints which can prove costly for businesses.
To avoid these issues, it’s essential that a system be put in place which verifies all newly subscribed emails with your active database before adding them to the sending list. This could involve anything from using double opt-in systems or an email verification lookup service – anything which helps ensure only valid addresses are being sent out and protects against data privacy laws.
Email list validation can be an essential element of marketing automation workflow and an invaluable way to maintain email hygiene. Utilizing an email verification service to catch invalid or inactive addresses as they’re added can save both time, money and the hassle associated with dealing with a disorganized list.
Cleaning and validating your email list are crucial in order to ensure that messages sent out reach active subscribers who want your content, while simultaneously helping reduce bounces and improve email marketing reputation.
Start by employing a double opt-in system that requires recipients to verify their subscription before being added to your mailing list. Or use Hunter, an email verification tool, to run bulk lookups on existing lists and identify and delete invalid addresses – perfect as a sanity check before running re-engagement campaigns or just giving you peace of mind that your lists are clean!
Purchase or rent of email lists can also lead to invalid email addresses on your list; such lists often contain people who did not give their permission for you to receive messages as well as spam traps and bad addresses that don’t work properly.
Maintaining a clean email list not only reduces spamming risk, but can also save money by keeping you within your monthly allotment for Email Service Providers (ESPs) like MailChimp, AWeber, and Constant Contact. Each of them have strict limits regarding how many emails can be sent in any given month – exceeding this amount will incur additional charges per overage; to prevent this happening it is wiser to utilize email validation services regularly and remove inactive subscribers as quickly as possible from your mailing list.
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