High-Level Infrastructure:
Keys to Success:
- Don’t Position your Offer to appeal to Poor People.
- Don’t Sell to Poor People.
- Reject any offer to work with Poor People.
- Focus your Sales on Rich Clients.
Qualifying Questions:
- How Much Do You Make?
- Where do you want to be Financially?
- Are you willing to send your Financials?
- Are you willing to send your Income Statement?
Identify The “Dream 100”:
- Identify your Ideal Client Persona – Who Needs your Service
- Build A Topic Based Database Segments of Similar Dream 100
- 3 Main Offer to Present Rich Clients:
- Free Deliverable to Try Your Service – ie Email List Validation
- Risk Reduction Offer – One Time Only Offer – $750 – $1000 Be Competitive
- Free Video Audit
Setup Times and Process:
- 2 Week Email Server Warm Up
- 4 Week Sales Cycle
- Average 500 Emails a Day (10 Gmail Accounts Limits)
- Average Setup Cost: $595.00
- On-Going Monthly Cost: $495.00
- First Sales Cycle Process: 6 Weeks
Here is the Process:
- Optimize Cold Traffic
- Create an Appealing Video Sales Letter
- Create a Landing Page
5 Step Path to Success:
- Cold Email to Generate Leads
- Your Dream 100 Clients (Russell Brunson)
- Evergreen Youtube Videos
- LinkedIn Content
- X (Twitter) Content
Basic Process You will Need to Start:
- CRM System
- Email System
- Sales Scripts
- Call Review Training System
- Repeat the Process
Purchases you need to Start:
- 10 Domain Names
- 2 Email Accounts to each Domain
- 20 Google Gmail Accounts
Designing Your 4 Different Offers:
- Risk Reduction Offer – Low Ticket Items $7-$27
- Direct OTO – $1000 for 30K Cold Email Send List Builder
- Webinar w/ Offer at End – Free Zoom Video Replacement
- Case Study Stategy Session – Build List Segments
- Lead Up to Special Video Meeting Offer
- Interview Introduction Free
The Math Tells You All:
- The Offer – Strive to reach your “Desired Objective”
- Send the Offers Consistantly to find “Best Time”
- What is the Open Rate & Percentage
- Frenquency: What is the Sales Cycle from Offer to Close
Youtube Promotional Process:
Create 2 Topical Youtube Video Post Bi-Weekly:
- Mini Video To Go In Posts
- 20 Minute Video to Share in Youtube
The Youtube Creation Process:
- Find Your Topic from Keyword Ranking Tool (Can Be Sold)
- Check Youtube to Validate Topic, Check Competition and Views
- Copy Transcript and Re-Write Most Popular Video in Script Format
- Create Short Form and Long Form Videos
- Short Form Video to Emails with Link to Videos
- Create a Blog Post of the Long Form Video
- Uplode Blog Post to Medium and add to LinkedIn
- Scrape Email for Cold Leads List by Topic (Can Be Sold)
You You Will Need To Start:
- A Good Head Shot
- A Banner with Contact Info
- Your Personal Tagline
Video Process Outline:
- Hot Topic Story and Explained
- Authority and Product Reviews to Prove Importance
- Your Personal Story
- CTA Give Away relating to the Video