Course Campaign Goals

1. Campaign Goals: The average price range for your 9 Step Online Course on Video Podcasting should be between $97 to $297, it should take approximately 2 weeks to deliver this product, a great name could be “Video Podcast Mastery”, and the general topic should be mastering video podcast production and audience growth.
2. Target Avatars:
   1. Entrepreneurial Podcaster: A business owner who wants to use podcasting to grow their brand and attract leads.
   2. Aspiring Content Creator: Someone passionate about starting their first video podcast to build an online presence.
   3. Freelance Producer: A podcast editor or producer looking to add video podcasting to their service offerings for clients.
3. My Ideal Client: Your ideal client should be a motivated content creator or entrepreneur eager to learn video podcasting and grow their audience using professional tools.
4. Examples of Ideal Clients:
   1. A solo entrepreneur wanting to launch a video podcast to attract more clients.
   2. A freelancer looking to scale their podcast production business with video offerings.
   3. A small business owner seeking to establish authority in their niche via a video podcast.

3.5. Client Characteristics I Won’t Work With:

1. I cannot help and will reject someone who expects instant results without putting in the effort.
2. I cannot help and will reject someone who is unwilling to invest time in learning or applying the strategies.
3. I cannot help and will reject someone who lacks clarity in their podcast vision or goals.
4. Currency Calculator – Increases:
   1. Increase in audience size and engagement.
   2. Increase in sponsorship opportunities.
   3. Increase in brand authority.
   4. Increase in content quality.
   5. Increase in recurring revenue through monetization strategies.

4.5. Currency Calculator – Decreases:

1. Decrease in technical overwhelm and confusion.
2. Decrease in podcast production time.
3. Decrease in marketing costs.
4. Decrease in audience drop-off rates.
5. Core Currency: The main core currency for this course is audience growth, it will help customers create high-quality video podcasts that attract more viewers, and the ultimate outcome is building a loyal, engaged audience that drives business growth.
6. Core Problems:
   1. Lack of technical knowledge in video podcasting equipment and software.
   2. Difficulty in growing and retaining a podcast audience.
   3. Struggling to monetize and create a sustainable podcasting strategy.
7. Million Dollar Message: “Are you struggling to grow your podcast or keep your audience engaged? My Video Podcast Mastery course will guide you through the 9 essential steps to creating professional-quality video podcasts that grow your audience, attract sponsors, and boost your brand authority. Don’t let technical overwhelm hold you back—learn the skills you need to stand out in a crowded market and achieve real results.”