Membership Level Discovery Form
Create Membership Levels Your Audience Wants to Join
Business Name:
Website:
Your Name:
About Your Business
What do you do?
Who is your ideal customer?
What transformation do you help people achieve?
Your Community
How would you describe your audience?
☐ Beginners
☐ Hobbyists
☐ Professionals
☐ Business Owners
☐ Faith Based
☐ Coaches
☐ Content Creators
☐ Other ________________________
Your Content
How often do you publish?
☐ Daily
☐ Weekly
☐ Twice Monthly
☐ Monthly
What types of content do you create?
☐ Podcast
☐ Video
☐ Blog
☐ Newsletter
☐ Live Stream
☐ Community
☐ Courses
☐ Other ________________________
Membership Goals
What do you hope your membership accomplishes?
☐ Grow your email list
☐ Increase podcast listeners
☐ Build a loyal community
☐ Generate recurring revenue
☐ Sell products
☐ Promote sponsors
☐ Generate leads
☐ Other ________________________
Current Audience Size
Email Subscribers ________
Podcast Downloads ________
YouTube Subscribers ________
Facebook ________
LinkedIn ________
Other ________
Membership Structure
Level 1 (Free)
What would members receive?
Level 2 (Paid)
What additional benefits would members receive?
Level 3 (Premium)
What exclusive access would members receive?
Personality
Choose three words that describe your brand.
☐ Professional
☐ Fun
☐ Inspirational
☐ Educational
☐ Serious
☐ Entertaining
☐ High Energy
☐ Family Friendly
☐ Corporate
☐ Other ________________________
Final Question
If your members could describe your community in one sentence, what would you want them to say?
Suggested Membership Structure for Podcasters
I would recommend creating a simple value ladder.
🎙️ Level 1 — Listener
Price: Free
Perfect for casual listeners.
Benefits
- New episode notifications
- Weekly newsletter
- Show notes
- Resource links
- Community updates
🎧 Level 2 — Insider
Recommended Price
$7–$12/month
Sweet spot:
$9/month
Benefits
Everything in Listener plus
- Early notice of upcoming guests
- Exclusive behind-the-scenes posts
- Bonus content
- Guest-only offers and discounts
- Polls to help choose future guests
- Exclusive Q&A posts
🎥 Level 3 — VIP Studio Audience
Recommended Price
$24–$39/month
Sweet spot:
$29/month
Benefits
Everything in Insider plus
- Live audience participation
- Join the recording session
- Ask guests questions live
- On-camera participation (when appropriate)
- Priority question queue
- Meet-and-greet after the recording
- Access to replay library of live sessions
Why These Prices Work
- Free removes friction and maximizes list growth.
- $9/month is an easy decision for fans who want more access without a significant commitment.
- $29/month reflects the premium value of interactive participation. Being part of the live show transforms members from passive listeners into contributors, making the experience much more exclusive.
For established podcasts with well-known guests, you could also offer an annual plan:
- Insider: $90/year (save ~$18)
- VIP Studio Audience: $290/year (save ~$58)
This annual option improves cash flow while rewarding long-term members.
I think this three-tier model (Listener → Insider → VIP Studio Audience) is easy to understand, clearly differentiates each level, and naturally encourages members to move up as they become more engaged.