Training & Course Breakdown

Prompt:

I’m developing Pricing for 1 on 1 Non-Hourly Training plus a Similar Online Course. I need your help with Using the features and parameters of Mautic 4.4.12. I want you to give me a very short Paragraph as to how I should represent myself to secure the sale. Also, give me a simple non-hourly-based price range I could use to negotiate 1 on 1 Live Training, plus the price range for a course I could offer as well. I want to call this Prompt ‘1 on 1 Training’.

Email Marketing Mastery Course:

  • Mautic Features: Campaigns, Segments, Emails, A/B Testing, Reports.
  • How Mautic Helps: Mautic provides the tools to create automated email campaigns (Campaigns), target them to specific groups (Segments), design and send emails (Emails), test different versions (A/B Testing), and track the results (Reports).

Sales Representation Paragraph:

“I’m a Mautic 4.4.12 expert dedicated to empowering you with practical email marketing skills. I’ll guide you through creating automated campaigns, laser-focused segmentation, high-converting emails, data-driven A/B testing, and insightful reporting – all within Mautic. Let’s transform your marketing and drive real results.”

Project-Based (Non-Hourly) Price Ranges for 1-on-1 Training:

  • Project 1: Mautic QuickStart – Campaign Setup: Setting up a basic welcome/nurture campaign (including segment creation, email design, and automation). Price Range: $600 – $1200
  • Project 2: Advanced Segmentation & Personalization: Developing complex segments based on behavior and demographics, and implementing dynamic content in emails. Price Range: $1200 – $2000
  • Project 3: Full Marketing Automation Audit & Strategy: Reviewing existing Mautic setup, identifying areas for improvement, and creating a comprehensive automation strategy. Price Range: $2000 – $3500+ (depending on complexity and scale)

Price Range for Self-Paced Online Course:

  • $250 – $450 (This range considers the core Mautic features covered and potential inclusion of templates, checklists, and community access).

Email Copywriting Workshop:

  • Mautic Features: Emails, Dynamic Content.
  • How Mautic Helps: Mautic’s email editor provides the platform to implement copywriting techniques. Dynamic content features allow for practicing personalization.

Sales Representation Paragraph:

“I’m a Mautic-focused AI email copywriting expert. I’ll help you craft compelling emails that resonate with your audience and drive conversions. We’ll leverage Mautic’s email editor and dynamic content features to personalize your messaging and maximize impact. Learn to write emails that get opened, read, and clicked!”

Project-Based (Non-Hourly) Price Ranges for 1-on-1 Training:

  • Project 1: Email Template Optimization: Revising existing email templates for better clarity and conversions. Focus on headlines, body copy, and calls to action. Price Range: $500 – $1000
  • Project 2: Dynamic Content Implementation: Creating personalized email experiences using Mautic’s dynamic content features. Price Range: $800 – $1500
  • Project 3: Email Copywriting Strategy & Campaign: Developing an email sequence for a specific campaign, focused on persuasive copywriting and dynamic content. Price Range: $1500 – $2500+

Price Range for Self-Paced Online Course:

  • $199 – $399 (Reflects the narrower focus on copywriting and Mautic’s email features, but emphasizes practical application and templates).

Email Analytics Training:

  • Mautic Features: Reports, Dashboard.
  • How Mautic Helps: Mautic provides various reports to track email campaign performance (open rates, click-through rates, conversions). The dashboard offers a quick overview of key metrics.

Sales Representation Paragraph:

“I’m a Mautic analytics specialist, and I’ll empower you to transform your email marketing from guesswork to data-driven success. I’ll teach you how to leverage Mautic’s reports and dashboard to understand your audience, optimize your campaigns, and maximize your ROI. Stop sending emails blindly – start understanding your results!”

Project-Based (Non-Hourly) Price Ranges for 1-on-1 Training:

  • Project 1: Mautic Reporting Fundamentals: Understanding the key reports in Mautic, setting up custom reports, and interpreting the data. Price Range: $400 – $800
  • Project 2: Dashboard Customization & Key Performance Indicators (KPI) Tracking: Creating a custom dashboard to track key performance indicators Key Performance Indicators (KPI), and monitor campaign performance in real-time. Price Range: $600 – $1200
  • Project 3: Conversion Optimization through Analytics: Analyzing email data to identify areas for improvement and implementing A/B tests to optimize conversion rates. Price Range: $1000 – $2000+

Price Range for Self-Paced Online Course:

  • $149 – $299 (This course is focused and actionable, providing the learner with specific knowledge about how to track analytics with the features in Mautic).

Cloud Storage Migration and Optimization Workshop:

  • Mautic Features: These are not directly related to Mautic functionalities, which focuses on marketing automation.
  • How Mautic Helps: Although it does not directly correlate, you can use Mautic Assets and landing pages to host training.

Overall Sales Representation Paragraph (Applicable to All 3):

“I provide expert training in cloud solutions – security, migration, and cost optimization. While these are technical topics, I leverage Mautic’s powerful marketing tools – specifically its assets and landing pages – to deliver a seamless and engaging learning experience. This ensures you not only gain valuable knowledge but also access it through a user-friendly and professional platform.”

Breakdown for Each Training:

  • Cloud Storage Security Training: Price Range: $299 – $499
  • Cloud Migration Course: Price Range: $399 – $599
  • Cloud Cost Optimization Workshop: Price Range: $249 – $449

Lead Generation Funnel Course:

  • Mautic Features: Campaigns, Forms, Landing Pages, Assets, Points.
  • How Mautic Helps: Mautic allows you to create lead generation funnels using forms on landing pages (Forms, Landing Pages), offer downloadable assets (Assets), nurture leads through automated campaigns (Campaigns), and score them based on their engagement (Points).

Sales Representation Paragraph:

“I’ll teach you how to build a high-converting lead generation funnel using Mautic. Learn to create compelling landing pages, design effective forms, offer valuable downloadable assets, nurture leads with automated campaigns, and identify your hottest prospects with lead scoring. Transform your Mautic instance into a lead-generating machine!”

Project-Based (Non-Hourly) Price Ranges for 1-on-1 Training:

  • Project 1: Lead Magnet Creation & Landing Page Setup: Price Range: $700 – $1300
  • Project 2: Lead Nurturing Campaign Development: Price Range: $1200 – $2200
  • Project 3: Lead Scoring Implementation & Optimization: Price Range: $1500 – $2800+

Price Range for Self-Paced Online Course:

  • $299 – $499 (This reflects the comprehensive nature of building a complete lead generation funnel).

Lead Nurturing Training:

  • Mautic Features: Campaigns, Segments, Emails, Points.
  • How Mautic Helps: Mautic’s campaign builder allows you to create automated lead nurturing sequences (Campaigns), target them to specific segments (Segments), send personalized emails (Emails), and track lead engagement using lead scoring (Points).

Sales Representation Paragraph:

“I’ll show you how to transform cold leads into qualified prospects through strategic lead nurturing in Mautic. Learn to build automated, personalized email sequences that engage your audience, build relationships, and drive conversions. Master segmentation, dynamic content, and lead scoring to maximize your nurturing efforts.”

Project-Based (Non-Hourly) Price Ranges for 1-on-1 Training:

  • Project 1: Core Lead Nurturing Campaign Setup: Price Range: $800 – $1400
  • Project 2: Advanced Segmentation & Personalization: Price Range: $1300 – $2400
  • Project 3: Lead Scoring Integration & Optimization for Nurturing: Price Range: $1600 – $3000+

Price Range for Self-Paced Online Course:

  • $279 – $479 (Reflects the comprehensive focus on lead nurturing strategies and Mautic implementation).

Content Marketing for Leads:

  • Mautic Features: Landing Pages, Assets, Dynamic Content, Campaigns.
  • How Mautic Helps: Use Mautic to create landing pages for content offers (Landing Pages), make those assets available for download (Assets), personalize the content displayed (Dynamic Content), and promote the content through automated campaigns (Campaigns).

Sales Representation Paragraph:

“I’ll teach you how to use Mautic to transform content into leads. Learn to create high-converting landing pages for your content offers, make your assets easily accessible, personalize the content experience with dynamic elements, and promote your content through automated campaigns. Turn your valuable content into a lead generation engine!”

Project-Based (Non-Hourly) Price Ranges for 1-on-1 Training:

  • Project 1: Content Offer Landing Page Build: Price Range: $750 – $1350
  • Project 2: Dynamic Content Implementation on Landing Pages: Price Range: $1100 – $2100
  • Project 3: Content Promotion Campaign: Price Range: $1400 – $2600+

Price Range for Self-Paced Online Course:

  • $289 – $489 (Considers the strategy of content promotion, asset delivery, and Mautic implementation).

Email Deliverability Bootcamp:

  • Mautic Features: Emails, Reports (Bounce Rates).
  • How Mautic Helps: Mautic provides the platform for sending emails and monitoring deliverability metrics (Reports, specifically bounce rates).

Sales Representation Paragraph:

“I’ll equip you with the knowledge and strategies to conquer the inbox and maximize your email deliverability. Learn how to optimize your Mautic setup, avoid spam filters, and monitor your sender reputation. Let’s ensure your emails reach the intended recipients and drive real results for your business!”

Project-Based (Non-Hourly) Price Ranges for 1-on-1 Training:

  • Project 1: Deliverability Audit & Setup: Price Range: $600 – $1200
  • Project 2: Bounce Rate Analysis & Remediation: Price Range: $900 – $1800
  • Project 3: Sender Reputation Management & Monitoring: Price Range: $1200 – $2400+

Price Range for Self-Paced Online Course:

  • $249 – $449 (Emphasizes actionable strategies and technical knowledge for improving deliverability).

Email List Hygiene Training:

  • Mautic Features: Contacts, Segments, Campaigns (for re-engagement).
  • How Mautic Helps: Mautic allows you to manage your contacts, segment them based on activity (or inactivity), and run re-engagement campaigns to clean your list.

Sales Representation Paragraph:

“I’ll teach you how to clean and maintain a healthy email list using Mautic, boosting your deliverability, engagement, and ROI. Learn to identify and remove inactive subscribers, segment your list for targeted re-engagement, and automate your list hygiene processes for long-term success.”

Project-Based (Non-Hourly) Price Ranges for 1-on-1 Training:

  • Project 1: List Segmentation for Hygiene: Defining segments based on inactivity and other factors that indicate poor list health. Price Range: $500 – $1000
  • Project 2: Re-Engagement Campaign Setup: Building a targeted re-engagement campaign in Mautic to win back inactive subscribers. Price Range: $800 – $1600
  • Project 3: Automation of List Hygiene Processes: Setting up automated workflows to identify and remove inactive contacts on an ongoing basis. Price Range: $1100 – $2200+

Price Range for Self-Paced Online Course:

  • $229 – $429 (Highlights practical steps for cleaning and maintaining a healthy email list within Mautic).

Anti-Spam Compliance Course:

  • Mautic Features: Forms (Consent fields), Emails (Unsubscribe links), Preference Centers.
  • How Mautic Helps: Mautic allows you to implement consent mechanisms in your forms (Forms), automatically include unsubscribe links in emails (Emails), and create preference centers for users to manage their subscriptions.

Sales Representation Paragraph:

“I’ll guide you through the complexities of anti-spam laws and ensure your Mautic setup is fully compliant. Learn how to collect proper consent, provide easy unsubscribe options, and empower your subscribers with a preference center. Protect your sender reputation and avoid costly legal issues by mastering anti-spam compliance.”

Project-Based (Non-Hourly) Price Ranges for 1-on-1 Training:

  • Project 1: Consent Field Implementation & Audit: Adding and auditing consent fields in your Mautic forms to ensure compliance with GDPR, CCPA, and other anti-spam laws. Price Range: $650 – $1250
  • Project 2: Unsubscribe Link Configuration & Testing: Verifying proper unsubscribe link functionality in Mautic emails and testing the unsubscribe process. Price Range: $450 – $950
  • Project 3: Preference Center Design & Implementation: Building a user-friendly preference center in Mautic where subscribers can manage their email preferences and subscription settings. Price Range: $900 – $1800+

Price Range for Self-Paced Online Course:

  • $269 – $469 (Reflects the importance of legal compliance and the practical implementation within Mautic).

Video Podcast Production Course, YouTube Optimization Training:

  • Mautic Features: Landing Pages (to promote podcast), Assets (to host downloadable resources), Emails (to notify subscribers).
  • How Mautic Helps: Primarily for promotion of the podcast.

Overall Sales Representation Paragraph (Applicable to All 3):

“I provide expert training in video podcasting – from production and YouTube optimization to monetization strategies. While the core skills are platform-agnostic, I’ll show you how to leverage Mautic to build your audience, promote your content, and drive engagement through compelling landing pages, valuable downloadable resources, and automated email notifications. Let’s grow your podcast and turn it into a thriving business.”

Breakdown for Each Training:

  • Video Podcast Production Course: Price Range: $349 – $549
  • YouTube Optimization Training: Price Range: $299 – $499
  • Monetizing Video Podcasts: Price Range: $399 – $599

Bulk Email Campaign Optimization:

  • Mautic Features: Emails, A/B Testing, Reports.
  • How Mautic Helps: Mautic allows you to send bulk emails (Emails), test different versions to improve performance (A/B Testing), and track key metrics like open rates and conversions (Reports).

Sales Representation Paragraph:

“I’ll empower you to maximize the impact of your bulk email campaigns using Mautic. Learn how to craft compelling emails, optimize for deliverability, A/B test your messaging, and analyze your results to continuously improve performance. Stop sending generic blasts – start driving targeted engagement and conversions!”

Project-Based (Non-Hourly) Price Ranges for 1-on-1 Training:

  • Project 1: Email Template Optimization for Bulk Sending: Revamping existing email templates to ensure they are optimized for deliverability, engagement, and mobile responsiveness. Price Range: $650 – $1250
  • Project 2: A/B Testing Strategy & Implementation: Developing a comprehensive A/B testing strategy for bulk email campaigns, including setting up tests in Mautic and analyzing the results. Price Range: $1000 – $1900
  • Project 3: Performance Analysis & Optimization Plan: Analyzing Mautic reports to identify areas for improvement in bulk email campaigns and developing a plan for ongoing optimization. Price Range: $1300 – $2500+

Price Range for Self-Paced Online Course:

  • $279 – $479 (Reflects the combination of email best practices, A/B testing techniques, and Mautic implementation).

Email Automation Training:

  • Mautic Features: Campaigns, Emails, Segments.
  • How Mautic Helps: Mautic’s campaign builder is the core of email automation (Campaigns). Design automated sequences, trigger them based on contact behavior, and send personalized emails (Emails) to targeted segments (Segments).

Sales Representation Paragraph:

“I’ll transform you into an email automation expert with Mautic. Learn to build powerful, automated sequences that engage your audience, nurture leads, and drive sales – all on autopilot. Master Mautic’s campaign builder, segmentation, and personalization features to create a highly effective email automation strategy.”

Project-Based (Non-Hourly) Price Ranges for 1-on-1 Training:

  • Project 1: Welcome Series Automation: Setting up a fully automated welcome series for new subscribers, including personalized emails and targeted content. Price Range: $800 – $1500
  • Project 2: Lead Nurturing Automation Based on Behavior: Developing a lead nurturing campaign that triggers different email sequences based on a contact’s website activity or engagement with previous emails. Price Range: $1200 – $2200
  • Project 3: Complex Automation Workflow for E-commerce (Example: Abandoned Cart Recovery): Building a sophisticated automation workflow to recover abandoned shopping carts, including personalized emails, product recommendations, and special offers. Price Range: $1500 – $2800+

Price Range for Self-Paced Online Course:

  • $299 – $499 (Considers the comprehensive nature of email automation and the practical application within Mautic).

Avoiding the Spam Folder:

  • Mautic Features: Emails, Reports (Bounce Rates), Preference Centers.
  • How Mautic Helps: By monitoring bounce rates (Reports), implementing preference centers, and following email best practices within the Mautic platform.

Sales Representation Paragraph:

“I’ll provide you with the strategies and techniques to keep your emails out of the spam folder and in front of your audience. Learn how to optimize your Mautic setup, build a strong sender reputation, and provide value to your subscribers so you can avoid being flagged as spam.”

Project-Based (Non-Hourly) Price Ranges for 1-on-1 Training:

  • Project 1: Mautic Setup for Deliverability: Configuring your Mautic instance for optimal deliverability, including SPF, DKIM, and DMARC setup. Price Range: $700 – $1300
  • Project 2: Email Content Optimization to Avoid Spam Filters: Analyzing your email content and making recommendations to avoid triggering spam filters. Price Range: $900 – $1700
  • Project 3: Building and Implementing a Preference Center: Creating a user-friendly preference center in Mautic to allow subscribers to control their email preferences and reduce spam complaints. Price Range: $1100 – $2100+

Price Range for Self-Paced Online Course:

  • $259 – $459 (Highlights actionable steps to improve email deliverability and avoid the spam folder).

CTR Optimization Masterclass:

  • Mautic Features: Emails, Landing Pages, A/B Testing, Reports.
  • How Mautic Helps: Mautic allows you to optimize CTR across emails and landing pages (Emails, Landing Pages), run A/B tests (A/B Testing), and track the results (Reports).

Sales Representation Paragraph:

“I’ll empower you to skyrocket your click-through rates (CTR) and drive more traffic and conversions with Mautic. Learn how to craft compelling email copy, design high-converting landing pages, run effective A/B tests, and analyze your results to continuously optimize for maximum CTR.”

Project-Based (Non-Hourly) Price Ranges for 1-on-1 Training:

  • Project 1: Email CTR Optimization: Analyzing existing email campaigns in Mautic and implementing strategies to improve CTR, including optimizing subject lines, body copy, and calls to action. Price Range: $750 – $1450
  • Project 2: Landing Page CTR Optimization: Optimizing Mautic landing pages for higher CTR, including improving headlines, copy, images, and calls to action. Price Range: $850 – $1550
  • Project 3: A/B Testing for CTR Improvement: Setting up and running A/B tests in Mautic to identify the most effective elements for driving higher CTR across both emails and landing pages. Price Range: $1200 – $2300+

Price Range for Self-Paced Online Course:

  • $299 – $499 (Combines copywriting skills, design principles, A/B testing methodology, and Mautic implementation).

A/B Testing Workshop:

  • Mautic Features: A/B Testing (Emails, Landing Pages).
  • How Mautic Helps: Mautic has built-in A/B testing functionality for both emails and landing pages.

Sales Representation Paragraph:

“I’ll guide you through the power of A/B testing with Mautic to unlock data-driven improvements in your marketing campaigns. Learn how to formulate testable hypotheses, set up and execute effective A/B tests for both emails and landing pages, and analyze your results to make informed decisions that maximize your ROI.”

Project-Based (Non-Hourly) Price Ranges for 1-on-1 Training:

  • Project 1: A/B Testing Fundamentals & Strategy: Developing a clear A/B testing strategy for your Mautic campaigns, including defining key metrics and identifying initial testing opportunities. Price Range: $600 – $1200
  • Project 2: Email A/B Testing Implementation: Setting up and running A/B tests for various elements within your Mautic emails (subject lines, body copy, calls to action). Price Range: $900 – $1800
  • Project 3: Landing Page A/B Testing Implementation: Setting up and running A/B tests for key elements on your Mautic landing pages (headlines, images, forms, calls to action). Price Range: $900 – $1800

Price Range for Self-Paced Online Course:

  • $249 – $449 (This targeted workshop dives deep into the features in Mautic used for performing A/B testing).

Landing Page Optimization Training:

  • Mautic Features: Landing Pages, Designed, A/B Testing, Reports.
  • How Mautic Helps: Mautic provides the tools to create and optimize landing pages, run A/B tests, and track conversion rates.

Sales Representation Paragraph:

“I’ll empower you to create high-converting landing pages using Mautic. Learn how to design effective layouts, write compelling copy, A/B test your elements, and analyze your results to maximize lead generation and conversions. Stop letting potential customers slip away – start optimizing your landing pages for success!”

Project-Based (Non-Hourly) Price Ranges for 1-on-1 Training:

  • Project 1: Landing Page Design & Structure: Creating a visually appealing and user-friendly landing page template in Mautic, optimized for conversions. Price Range: $800 – $1500
  • Project 2: Landing Page Copywriting & Messaging: Crafting compelling headlines, body copy, and calls to action that resonate with your target audience and drive conversions. Price Range: $700 – $1400
  • Project 3: A/B Testing & Conversion Rate Optimization: Setting up and running A/B tests on your Mautic landing pages to identify the most effective elements and improve conversion rates. Price Range: $1000 – $2000+

Price Range for Self-Paced Online Course:

  • Price Range for Self-Paced Online Course:$289 – $489 (Considers design principles, copywriting techniques, A/B testing strategies, and Mautic implementation).

Advanced Segmentation Training:

  • Mautic Features: Segments.
  • How Mautic Helps: Mautic allows you to create segments based on a wide range of criteria, including behavior, demographics, and engagement.

Sales Representation Paragraph:

“I’ll transform you into a segmentation master with Mautic. Learn how to leverage the full power of Mautic’s segmentation capabilities to create highly targeted audiences, deliver personalized experiences, and maximize the effectiveness of your marketing campaigns. Stop sending generic messages – start connecting with your audience on a deeper level!”

Project-Based (Non-Hourly) Price Ranges for 1-on-1 Training:

  • Project 1: Segmentation Strategy Development: Defining your target audience and developing a comprehensive segmentation strategy based on your business goals. Price Range: $700 – $1300
  • Project 2: Building Complex Segments in Mautic: Creating advanced segments in Mautic based on a combination of behavioral, demographic, and engagement data. Price Range: $900 – $1700
  • Project 3: Integrating Segmentation into Marketing Campaigns: Implementing your segmentation strategy across your Mautic campaigns to deliver personalized content and experiences. Price Range: $1100 – $2100+

Price Range for Self-Paced Online Course:

  • $249 – $449 (This focuses on the importance of highly-targeted, personalized marketing).

Personalized Email Campaigns:

  • Mautic Features: Segments, Emails, Dynamic Content, Campaigns.
  • How Mautic Helps: Mautic enables hyper-targeted email campaigns by combining segmentation (Segments), personalized email content (Dynamic Content), and automated campaign workflows (Campaigns).

Sales Representation Paragraph:

“I’ll empower you to create hyper-personalized email campaigns that resonate with your audience and drive exceptional results using Mautic. Learn to leverage segmentation, dynamic content, and automation to deliver the right message to the right person at the right time. Stop sending generic emails – start building meaningful connections with your subscribers!”

Project-Based (Non-Hourly) Price Ranges for 1-on-1 Training:

  • Project 1: Personalized Welcome Campaign Setup: Setting up a personalized welcome campaign in Mautic that greets new subscribers with relevant content based on their interests and demographics. Price Range: $800 – $1500
  • Project 2: Dynamic Content Implementation in Email Templates: Implementing dynamic content in your Mautic email templates to personalize the messaging based on subscriber data. Price Range: $1100 – $2000
  • Project 3: Behavioral-Based Email Automation: Developing a Mautic campaign that triggers personalized email sequences based on a subscriber’s website activity or engagement with previous emails. Price Range: $1400 – $2600+

Price Range for Self-Paced Online Course:

  • $299 – $499 (This is a comprehensive training plan that incorporates personalized marketing with automation).

Data-Driven Segmentation:

    • Mautic Features: Segments, Reports, Contacts (Activity Tracking).
    • How Mautic Helps: Mautic’s reporting and contact activity tracking allow you to analyze data and refine your segmentation strategies.

Sales Representation Paragraph:

“I’ll teach you how to leverage the power of data to create smarter, more effective segments in Mautic. Learn how to analyze your reports, track contact activity, and identify key trends that will help you refine your segmentation strategies and deliver highly targeted campaigns that maximize your ROI.”

Project-Based (Non-Hourly) Price Ranges for 1-on-1 Training:

  • Project 1: Mautic Reporting Setup & Analysis for Segmentation: Configuring your Mautic reports to track key metrics related to contact engagement and behavior, and analyzing the data to identify opportunities for improved segmentation. Price Range: $750 – $1450
  • Project 2: Segmentation Based on Website Activity Tracking: Setting up Mautic to track website activity and using that data to create segments based on the pages contacts have visited and the actions they have taken. Price Range: $1000 – $1900
  • Project 3: Creating Dynamic Segments Based on Real-Time Data: Developing segments in Mautic that automatically update based on real-time contact activity and engagement. Price Range: $1300 – $2500+

Price Range for Self-Paced Online Course:

  • $289 – $489 (This course focuses on the strategy behind making informed data decisions).

Reactivation Campaign Mastery:

  • Mautic Features: Segments, Campaigns, Emails.
  • How Mautic Helps: Mautic lets you identify inactive contacts Segments
  • Create automated reactivation campaigns
  • Building Automated Campaigns
  • Sending Targeted Email.

Sales Representation Paragraph:

“I’ll provide you with the knowledge and tools to breathe new life into your inactive contacts using Mautic. Learn how to identify disengaged subscribers, craft compelling reactivation campaigns, and re-ignite their interest in your brand. Stop letting valuable leads go to waste – start reactivating your audience today!”

Project-Based (Non-Hourly) Price Ranges for 1-on-1 Training:

  • Project 1: Identifying Inactive Contacts in Mautic: Creating segments in Mautic to identify contacts who have been inactive for a specific period of time. Price Range: $600 – $1200
  • Project 2: Designing a Reactivation Campaign: Developing a compelling reactivation campaign with a series of emails designed to re-engage inactive subscribers. Price Range: $900 – $1700
  • Project 3: A/B Testing Reactivation Emails: Setting up and running A/B tests on your reactivation emails to optimize for higher open rates and click-through rates. Price Range: $1100 – $2100+

Price Range for Self Paced Online Course:

  • $269 – $469 (Provides a way to target and connect with those who may have forgotten your services).

Customer Retention Training:

  • Mautic Features: Segments, Campaigns, Emails, Points, Dynamic Content.
  • How Mautic Helps: Mautic supports customer retention efforts by allowing you to segment engaged customers (Segments),
  • Send personalized communications (Emails, Dynamic Content),
  • Reward Loyalty with points (Points),
  • Create Automated Engagement Campaigns (Campaigns).

Sales Representation Paragraph:

“I’ll equip you with the strategies and Mautic expertise to build lasting customer relationships and boost your retention rates. Learn how to segment your engaged customers, personalize your communications, reward loyalty with points, and automate your retention efforts. Stop focusing solely on acquisition – start nurturing your existing customers and turning them into loyal brand advocates!”

Project-Based (Non-Hourly) Price Ranges for 1-on-1 Training:

  • Project 1: Identifying and Segmenting Engaged Customers: Creating segments in Mautic to identify your most valuable and engaged customers. Price Range: $700 – $1300
  • Project 2: Loyalty Program Implementation with Points: Setting up a loyalty program in Mautic using the points system to reward customers for specific actions, such as making purchases, referring friends, or leaving reviews. Price Range: $1000 – $1900
  • Project 3: Personalized Retention Campaign with Dynamic Content: Developing a personalized retention campaign in Mautic that delivers targeted content and offers to loyal customers based on their past purchases, preferences, and engagement. Price Range: $1300 – $2500+

Price Range for Self-Paced Online Course:

  • $299 – $499 (The course focuses on building lasting relationships with marketing automation).

Loyalty Program Design:

  • Mautic Features: Points, Segments, Campaigns, Emails, Custom Fields.
  • How Mautic Helps: Mautic can be used to implement loyalty programs by assigning points for specific actions (Points),
  • Segmenting Based on Loyalty Status (Segments)
  • Automating Rewards Through Campaigns (Campaigns), and tracking loyalty data using custom fields.

Sales Representation Paragraph:

“I’ll empower you to design and implement a rewarding loyalty program using Mautic that strengthens customer relationships and drives repeat business. Learn how to award points for engagement, segment your audience based on loyalty tiers, automate personalized rewards, and track key loyalty metrics to optimize your program for maximum impact.”

Project-Based (Non-Hourly) Price Ranges for 1-on-1 Training:

    • Project 1: Loyalty Program Concept & Design: Defining the goals, rewards, and structure of your loyalty program, including point values, earning opportunities, and reward tiers. Price Range: $800 – $1500
    • Project 2: Mautic Setup for Loyalty Program: Configuring Mautic to track points, create loyalty-based segments, and trigger automated rewards. Price Range: $120 – $2200
  • Project 3: Launching & Promoting Your Loyalty Program: Developing a communication plan to launch your loyalty program to your existing customers and promote it to new subscribers. Price Range: $1500 – $2800+

Price Range for Self-Paced Online Course:

  • $349 – $549 (Considers the conceptual aspects of loyalty program design, plus the technical setup of Mautic features).