An email CTR, or click-through rate, is a key performance indicator in email marketing that measures the percentage of recipients who clicked on one or more links within an email campaign It is calculated by dividing the number of clicks by the number of emails delivered, then multiplying by 100 For example, if 200 recipients clicked on a link in an email sent to 1,000 people, the CTR would be 20% The average email CTR across all industries is around 2.3%, but this varies significantly by sector, with industries like education, real estate, and agriculture achieving higher averages of 3-5% A good CTR is generally considered to be above the industry average, indicating strong engagement and effective campaign performance
