AWeber’s Bold Pricing Move

Today we are taking a Deep Dive into “AWeber’s Bold Pricing Move”

How Their New Pricing Strategy is Shaking Up Entry-Level Email Marketing

Brace yourself—AWeber just dropped a bombshell that’s sending shockwaves through the email marketing world! They’ve revamped their pricing structure, introducing new send limits and subscriber tiers that could redefine the landscape for entry-level email marketing services.

What’s Changing with AWeber?

• AWeber has recently updated its pricing structure and introduced limits on the number of emails users can send per month. These changes are particularly significant for users with larger subscriber lists.Impact on a Client with 20,000 Subscribers:
  • Previous Plan: Clients with 20,000 subscribers were on a plan costing $185 per month, which allowed for unlimited email sends.
    AWeber Help
  • New Plan: Under the updated structure, the Plus plan permits sending up to 12 times the number of subscribers per month. For 20,000 subscribers, this equates to a maximum of 240,000 emails per month. The cost for this plan is $215 per month.
    AWeber Help

  Cost to Send 100,000 Emails per Month:

  With 20,000 subscribers, sending 100,000 emails per month falls within the 240,000 email limit of the Plus plan. Therefore, the monthly cost would be $215.

  Key Considerations:

  • Automatic Upgrades: If you exceed the email send limit for your plan, AWeber will automatically upgrade you to the next tier to accommodate your sending volume.
    AWeber Help
  • Subscriber Management: It’s important to note that unsubscribed users still count towards your billing. Regularly removing unsubscribed users can help manage costs.
    Email Tool Tester

   

•  AWeber does provide their reporting tool to help you identify and manually remove inactive subscribers, often referred to as “dormant” or “dead” email accounts. Regularly cleaning your email list by removing these inactive subscribers can improve your engagement rates and email deliverability.

The Bottom Line to: “AWeber’s Bold Pricing Move”

• These changes may prompt users to evaluate their email marketing strategies and consider alternative platforms that align with their needs and budget.
• Especially the Automatic Upgrades: Exceed your plan’s limits, and you’ll be automatically bumped to the next tier, potentially increasing your costs unexpectedly.

Impact on Entry-Level Email Marketing Services

AWeber’s new strategy is a wake-up call for other providers. As they adjust to stay competitive, here’s how the top seven email marketing services stack up for sending 100,000 emails monthly or managing 20,000 subscribers:

Here are a list of Some Alturnative Options for Sending Emails:

1. Brevo (formerly Sendinblue)
   • Pricing: $25/month for 20,000 emails; $39/month for 60,000 emails.
   • URL: https://www.brevo.com/
   • Note: Brevo offers unlimited contacts, with pricing based on email volume.
     Brevo
2. Mailchimp
   • Pricing: Starts at $350/month for 50,000 contacts; custom pricing for higher volumes.
   • URL: https://mailchimp.com/
   • Note: Mailchimp’s pricing scales with the number of contacts and includes advanced features.
     Mailchimp
3. ActiveCampaign
   • Pricing: $229/month for up to 25,000 contacts; custom pricing for higher volumes.
   • URL: https://www.activecampaign.com/
   • Note: Known for robust automation capabilities.
     Lyfe Marketing
4. Constant Contact
   • Pricing: $130/month for up to 50,000 contacts; custom pricing for higher volumes.
   • URL: https://www.constantcontact.com/
   • Note: Offers a user-friendly interface suitable for small businesses.
     Lyfe Marketing
5. GetResponse
   • Pricing: $65/month for up to 10,000 contacts; custom pricing for higher volumes.
   • URL: https://www.getresponse.com/
   • Note: Provides comprehensive marketing automation features.
     Lyfe Marketing
6. MailerLite
   • Pricing: $105/month for up to 20,000 subscribers; custom pricing for higher volumes.
   • URL: https://www.mailerlite.com/
   • Note: The new version offers enhanced features and scalability.
     Stronger Trade
7. Omnisend
   • Pricing: $65/month for up to 10,000 contacts; custom pricing for higher volumes.
   • URL: https://www.omnisend.com/
   • Note: Tailored for e-commerce businesses with omnichannel capabilities.
     Lyfe Marketing
8. NLE Personal Email Server
   • Pricing: $75/month for up to unlimited contacts; 100,000 monthly email sends.
   • URL: https://mmoamerica.com/
   • Note: Bulk Email Tailored for businesses with looking to build lists and promote offers.
     Lyfe Marketing

The Bottom Line

AWeber’s pricing overhaul is a game-changer, prompting a reevaluation of value across the board. If you’re navigating the email marketing waters, now’s the time to assess your options and ensure you’re getting the best bang for your buck.

Ready to pivot your strategy?

Our Next Podcast: Let’s discuss how you can stay ahead in this evolving landscape?

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