Part 2: Why Email Marketing Still Works (Even in a TikTok World)
You’ve heard it before: “Nobody reads emails anymore.”
That statement is usually made by people who:
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Send boring, lifeless emails that read like corporate memos from 1998.
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Have no clue what they’re doing.
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Think “Reply All” is a personality type.
The truth? Email marketing still works because: Your email is the first thing you check everyday!
1. Email is the Digital Front Porch
Social media is like a busy street- scrolling, noise, distractions everywhere. But your inbox? That’s your front porch. It’s quieter, more personal, and when someone shows up there, you actually notice.
When you send an email, you’re stepping onto someone’s front porch, coffee in hand, ready to chat. That’s a lot more intimate than waving frantically from across the road on Facebook or Instagram.
2. It’s Not at the Mercy of Algorithms
On social media, if you post something life-changing at 9:00 a.m., an algorithm might decide to show it to your audience… oh, I don’t know… next Tuesday.
With email, you hit send, and boom– it’s in their inbox within seconds. No begging an algorithm to notice you. No dancing for clicks.
3. It’s Yours- Forever
Your email list is your asset. Instagram could vanish tomorrow (remember Myspace? Exactly), but your email list? That’s yours to keep. No middleman. No rented audience. Just you and your subscribers- direct connection, no algorithmic chaperone.
4. The ROI is Ridiculous with $36 returned for Every $1 Spent!
Really you can easily get $36 returned for every $1 spent. But here’s the kicker: That’s average. A well-run campaign with a higher ticket product can pull in much more. And you don’t need millions of subscribers to start seeing results- you just need the right ones.
5. It Works While You Sleep
Once you’ve set up a smart email sequence, your emails go out automatically. You could be on vacation, binge-watching a Netflix series, or taking the world’s most satisfying nap, and your email marketing machine will still be building relationships, generating sales, and making you money.