Part 8: Tracking, Tweaking, and Turning Data Into Dollars
If you’re not looking at your numbers, you’re basically driving with your eyes closed while juggling flaming swords.
Here’s what to watch:
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Open rates – Are your subject lines doing their job?
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Click-through rates – Are people actually engaging with your content?
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Conversions – Are they taking the action you want (buying, booking, signing up)?
The Magic Formula:
See what’s working, do more of it. See what’s flopping, fix it or ditch it.