Crafting a compelling Call to Action (CTA) in your email that gets your reader to pick up the phone and call you requires a blend of urgency, clear benefits, and an easy pathway. Here’s how you can do it:
1. Focus on the Pain Points
- Identify the Problem: Remind your readers of the specific issue they’re facing that your solution addresses. This keeps their pain point top of mind and primes them for action.
- Offer a Solution: Clearly outline how calling you will resolve their problem or alleviate their pain.
Example CTA: “Tired of wasting money on emails that don’t get opened? Call us now and discover how our proven strategy can boost your open rates by 40%!”
2. Create a Sense of Urgency
- Limited-Time Offers: Include a time-sensitive deal or benefit that encourages them to act immediately.
- Scarcity: Mention that your availability or the offer is limited, creating a fear of missing out (FOMO).
Example CTA: “Don’t miss out! Call us before Friday to get a free email list audit – only 5 spots left!”
3. Highlight Clear Benefits
- Tangible Outcomes: State the specific benefits they’ll gain by calling, such as a free consultation, immediate results, or personalized advice.
- Ease of Process: Emphasize how quick and easy it is to get started.
Example CTA: “Get personalized email strategies in just one call! Reach out now and see immediate improvements in your campaigns.”
4. Personalize the CTA
- Tailored Messaging: Make the CTA feel personal by addressing their specific needs or industry.
- Direct Language: Use language that speaks directly to the reader, like “You” and “Your.”
Example CTA: “Etsy store owners, are you ready to skyrocket your sales? Call us today, and we’ll show you how our email system can increase your revenue by 30%!”
5. Remove Friction
- Make it Easy to Call: Provide a clear phone number and ensure it’s clickable if viewed on a mobile device.
- Include a Secondary CTA: If calling is too much of a commitment right away, offer an alternative like scheduling a call or sending a quick message.
Example CTA: “Ready to take the next step? Call us at 555-1234 or click here to schedule a 15-minute strategy session.”
6. Incorporate a Scarcity PS
- Reinforce the Urgency: A postscript (PS) at the end of the email can reiterate the offer’s urgency or scarcity, encouraging the reader to act now.
Example CTA with PS: “Call us now at 555-1234 for a free consultation, and let’s turn your email list into a revenue machine!
PS: This offer is only available to the first 10 callers – act fast!”
By focusing on these elements, your CTA will not only motivate the reader to take action but also make it as simple and beneficial as possible for them to do so. The combination of urgency, benefits, and clarity will create a powerful prompt that compels them to pick up the phone and call you.
Subject: 🚨 You’re Throwing Money Away—Here’s How to Stop It for FREE 🚨
Hi {contactfield=firstname},
Let me cut to the chase—right now, you’re paying to send emails to contacts that don’t even exist. Every. Single. Time. You hit send.
But what if I told you that you could stop throwing money into the email void—completely FREE?
Here’s the deal:
I’m offering FREE Email List Validation. Yes, you heard that right. I’ll clean up your list, scrub out the dead weight, and ensure your emails only go to those who matter.
Why should you care? Because every invalid email is money wasted and reputation tarnished. I’ll make sure your list is squeaky clean so you can finally get the results you deserve.
What’s the catch?
There isn’t one. But here’s the kicker—this offer is only for the first 50 people who reply. Miss this, and you’re back to square one, paying for emails that go nowhere.
Don’t wait—reply now, and let’s start turning your email list into a lean, mean, marketing machine.
Cheers,
Christopher D. Sciullo
MMOAmerica.com
{unsubscribe_text} | {webview_text}
Subject: 🤑 Get 20,000 Free Emails Sent—Yes, FREE 🤑
Hey {contactfield=firstname},
Stop whatever you’re doing and read this—because I’m about to offer you something that can save you hundreds of dollars and drive massive results. I’ll send out 20,000 emails for you—for FREE.
You read that right. No gimmicks, no strings attached. Just 20,000 highly-targeted emails sent out on your behalf, completely on the house.
Why am I doing this?
Simple. I want to prove to you that our email system WORKS. And the best way to do that is by giving you a free taste of what we can do.
Imagine what 20,000 free email sends could do for your business—boost your sales, grow your audience, and bring in more leads than you ever thought possible.
But here’s the catch—this offer is extremely limited. Only the first 10 people who reply will get this deal.
Don’t miss out.
Reply to this email NOW, and let’s get those emails flying out of the gate and into your customers’ inboxes.
Best,
Christopher D. Sciullo
MMO America.com
P.S. This isn’t something you want to sleep on. Those 10 spots are filling up fast!
These emails use the Shock and Awe technique by grabbing attention with bold claims and offers while ensuring a sense of urgency to motivate the reader to take immediate action. They also avoid spammy language to ensure deliverability.