create an email that lands in the Inbox

To that is highly likely to land in the inbox and avoid spam filters, we must consider several factors, including content, structure, and technical aspects. Below is the email along with an explanation of each step:

Subject Line:

“Get 20,000 Emails Sent for Free – Your Chance to Grow!”

Explanation:

  • Relevance: The subject line is clear and directly related to the offer. It emphasizes the benefit of getting 20,000 emails sent for free.
  • Avoiding Spam Triggers: Common spam words like “Free,” “Urgent,” or “Exclusive” are often flagged by spam filters. However, using them sparingly in a context that clearly relates to the recipient’s interests can still pass the filters. Here, “Free” is used in a legitimate and relevant way.
  • Personalization: Including a merge tag to personalize the subject line (e.g., “Hey [First Name], Get 20,000 Emails Sent for Free!”) can further improve open rates.

Email Body:


Hi [First Name],

I hope this message finds you well! Are you looking to boost your outreach without the heavy costs? I have an incredible offer for you.

At MMOAmerica.com, we’re giving you the opportunity to send 20,000 emails for free. Yes, you read that right—no strings attached. Whether you’re launching a new campaign or simply want to engage your audience more effectively, this is your chance to make it happen without spending a dime.

Here’s what you’ll get:

  • 20,000 emails sent for free to your targeted audience.
  • No commitment—just results.
  • High deliverability rates, thanks to our industry-leading validation and segmentation tools.

Want to get started? Simply reply to this email, and we’ll take care of the rest.

Best regards,
Christopher D. Sciullo
Email Marketing Specialist
MMOAmerica.com

P.S. This offer is only available for a limited time. Don’t miss out on this free opportunity to reach more potential clients.


Explanation:

  1. Warm Introduction:
    • Personal Touch: Starting with a personalized greeting helps build rapport with the recipient.
    • Clear and Simple Language: Using friendly, non-technical language ensures the email is accessible and engaging.
  2. Engaging First Paragraph:
    • Value Proposition: Immediately introduce the main offer, emphasizing its benefits (“20,000 emails for free”).
    • Trust-building: Mention your company to establish credibility and reassure the recipient that this offer is legitimate.
  3. Offer Details:
    • Bullet Points: Clearly outline the benefits of the offer using bullet points to make the content easy to digest.
    • Spam-Friendly Language: Avoid phrases like “Act Now” or “Buy Now” that could trigger spam filters. Instead, use more conversational and informative language.
  4. Call to Action (CTA):
    • Simple Action Step: The CTA is straightforward—just reply to the email. This minimizes friction for the recipient.
    • Responsive Design Consideration: Ensure that the CTA is prominent and easy to click, especially on mobile devices.
  5. Closing with Scarcity:
    • P.S. Section: Adding a scarcity element in the postscript creates urgency without sounding overly pushy. This can help increase conversions without triggering spam filters.

Technical Considerations:

  1. Email Authentication:
    • SPF, DKIM, and DMARC Records: Ensure that your domain has proper email authentication records set up (SPF, DKIM, and DMARC). This helps prove to email providers that your emails are legitimate and not spoofed, increasing the chances of landing in the inbox.
  2. Avoiding Image-Heavy Emails:
    • Minimal Images: The email is text-based with no heavy images, which can often be flagged by spam filters. If you do include images, make sure they are properly sized and that there is a good balance between text and images.
  3. Test and Segment:
    • A/B Testing: Test different versions of the subject line and body to see what resonates best with your audience.
    • Segmentation: Sending emails to a segmented, engaged list increases the chances of landing in the inbox.
  4. Check for Spam Words:
    • Final Review: Before sending, use a tool like Mail-Tester or a similar service to check for any spam triggers within the email.
  5. Monitoring:
    • Track Deliverability: Monitor the deliverability of the campaign through tools provided by your email service provider (ESP). If you see high bounce rates, adjust your list or content accordingly.

By following these steps, you should significantly increase your chances of landing in the inbox and achieving better engagement with your offer.