The best time to hold a daily email marketing webinar depends on your audience’s location, work habits, and preferences. However, general trends and data can help you optimize for the most views. Here’s what you need to consider:
1. General Best Times for Webinars
Research indicates that Tuesdays, Wednesdays, and Thursdays are the best days to host Q&A Webinars. People are settled into their week but not yet distracted by weekend plans.
For timing:
- Late morning: 10 AM – 12 PM
- Early afternoon: 1 PM – 3 PM
These time slots tend to work well because attendees have had time to settle into their workday.
2. Time Zones to Target
If your audience is international, consider time zones overlap:
- Eastern Time (ET): 11 AM – 2 PM works well because it aligns with:
- 8 AM – 11 AM for Pacific Time (U.S. West Coast)
- 4 PM – 7 PM for Western Europe (UK, Germany, etc.)
- Early morning for APAC (Asia-Pacific), although harder to accommodate globally.
3. Consider Audience Availability
- B2B Audience: Mid-morning or early afternoon works best since professionals typically have meetings earlier or later in the day.
- B2C Audience: Consider evenings (6 PM – 9 PM local time) when people are off work.
4. Test and Optimize
- Start with a time like 11 AM ET to cover multiple regions effectively.
- Use webinar analytics to measure attendance and tweak the timing as needed.
Summary Recommendation
Best Time to Start:
- 11 AM ET / 3 PM GMT
- Covers North America, parts of Europe, and allows flexibility for testing with APAC.
Days:
- Focus on Tuesdays, Wednesday and Thursdays for maximum engagement.
Would you like additional tips on promotion or webinar tools? Let me know! 🚀