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IMP Business Services Overview

1. Lead Generation Personal Email Server Business
Services:

  • Sending high-volume, bulk emails for client lead generation.
  • Cleaning and maintaining client email lists for higher deliverability.
  • Storing client emails securely.
  • Writing customized email content and campaigns.

2. Commercial Loan Broker Business
Services:

  • Helping clients secure financing through SBA loans and over 50 alternative capital sources.
  • Consulting and packaging client loan applications for higher approval rates.
  • Advising clients on the best funding solutions based on their business needs.

3. Live Video Podcasting Service
Services:

  • Hosting live video podcasts to showcase businesses, build authority, and attract new clients.
  • Creating interview-style content to build trust and personal connections with potential customers.
  • Using podcasts as a strategic lead-generation and relationship-building tool.

IMP Service Structure

📨 Lead Generation Personal Email Server Division

  • Bulk Email Campaign Management
  • Email List Cleaning & Storage
  • Custom Email Copywriting for Lead Generation

💼 Commercial Loan Brokerage Division

  • SBA and Alternative Loan Sourcing (50+ Lenders)
  • Loan Packaging & Application Consulting
  • Business Capital Advisory Services

🎥 Live Video Podcasting Division

  • Live Interview-Style Podcast Hosting
  • Brand Authority Building Through Video Content
  • Customer Relationship and Lead Nurturing via Media Exposure

Visual Chart (Text Version)

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IMP  
├── Lead Generation Email Services  
│   ├── Bulk Email Sending  
│   ├── List Cleaning & Storage  
│   └── Email Copywriting  
├── Commercial Loan Brokerage  
│   ├── SBA Loans  
│   ├── Alternative Financing (50+ Sources)  
│   └── Loan Consulting  
└── Live Video Podcasting  
    ├── Podcast Hosting  
    ├── Brand Authority Building  
    └── Lead Nurturing via Content

One-Page Brochure Layout
Internet Marketing Platforms (IMP)
One Agency. Three Powerful Services. Your Business Growth Partner.

Lead Generation Personal Email Server

  • High-volume Bulk Email Campaigns
  • Email List Cleaning, Storage & Management
  • Custom Email Content Writing for Higher Conversions

Commercial Loan Brokerage

  • Access to SBA Loans & 50+ Capital Sources
  • Expert Loan Packaging and Consulting
  • Tailored Financing Solutions for Every Business

Live Video Podcasting Service

  • Live Podcast Hosting & Broadcasting
  • Brand Authority & Trust Building
  • Lead Nurturing Through Engaging Content

© 2025 Internet Marketing Platforms (IMP) – All rights reserved.

Pricing Plans for Lead Generation System

  1. $67 for 100K Email Sends (30% commission: $20.10)
  2. $97 for 250K Email Sends (30% commission: $29.10)
  3. $197 for 1,000,000 Monthly Sends (30% commission: $59.10)
  4. $397 for Unlimited Sends (30% commission: $119.10)
  5. $297 Special Plan: 250K Sends + 4 Hours of Monthly Training (Net profit: $229.10)

Comparison Table: IMP vs. Top Autoresponders

Company Monthly Price for 25K Contacts & 250K Sends Training/Assistance Included? Notes
IMP (Special Plan) $297 4 hours of 1-on-1 Training Custom training + lower cost
ActiveCampaign $479 (Plus Plan) Limited onboarding help High automation features, no regular monthly support
GetResponse $289 (Marketing Automation Plan) Paid additional coaching Slightly cheaper but no personal training included
Mailchimp $460+ (Standard Plan) Paid coaching extra Known brand but expensive with limited support
Constant Contact $300+ Paid consulting separate Higher cost for large lists and limited automation
ConvertKit $258 (Creator Pro Plan) Email support only No live training, mostly DIY platform
AWeber $229 (Plus Plan) Email/chat support only Cheaper but no personalized training
MailerLite $185 (Advanced Plan) Limited email support Most affordable, minimal support options
Benchmark Email $339 (Pro Plan) Limited to chat/email support Good deliverability but little live help

Key Insights:

  • IMP offers personal, hands-on training, which none of the others include at this price.
  • Price-wise, you are competitive — only MailerLite and AWeber are lower, but without training.
  • Compared to Mailchimp and ActiveCampaign, you save clients $100–$200+ monthly while offering 1-on-1 service.

Objection Handling Cheat Sheet

Objection How to Respond Naturally
“I need to think about it.” “Absolutely — it’s smart to think things through. Just so you have all the facts, the bonus bundle is limited to 5 clients. If you have any final questions, I can help you decide if it’s the right fit today or give you a 24-hour courtesy hold.”
“I’m not sure if it will work for my audience.” “That’s a good question. What we usually do is start by testing your first 250K sends carefully — and I’m hands-on helping you design the intro or offer email. This way, you’re validating the system safely before scaling bigger.”
“I can’t afford it right now.” “I completely understand. A lot of our best clients felt the same way — but after just one or two campaigns, they realized it wasn’t a cost — it was an investment into more consistent leads. Would it help if we built a quick plan to get you ROI in the first 30 days?”
“Can I start later?” “Of course. Just to be upfront, the bonus bundle is for new clients who start this week. If timing is tight, we can lock in your spot with a small deposit today, and you can kick off when ready — how does that sound?”
“I already have an email platform.” “That’s great — it means you already believe in email marketing. The difference with IMP is you’re not just getting a tool — you’re getting me in your corner to help write, clean, send, and build real lead momentum with you personally. It’s a level up from DIY.”

Next Steps Roadmap

  1. Onboarding Call: Schedule a kickoff call to discuss goals and strategy.
  2. List Cleaning: Validate and clean the first 2,000 contacts.
  3. Campaign Setup: Design and launch the first email campaign.
  4. Training Session: Conduct a 1-hour strategy session to optimize results.
  5. Review & Scale: Analyze performance and plan next steps for scaling.

 

Scaling Your IMP Business

1. Upselling and Cross-Selling Opportunities

  • Upsell: Offer higher-tier plans (e.g., from 250K sends to Unlimited Sends) once clients see results.
  • Cross-Sell: Introduce complementary services like podcasting or loan brokerage to existing email marketing clients.

2. Referral Program

  • Incentivize Referrals: Offer a 10% discount or a free month of service for every successful referral.
  • Partner with Other Businesses: Collaborate with agencies, consultants, or freelancers who can refer clients to IMP.

3. Testimonials and Case Studies

  • Collect Success Stories: Showcase how IMP has helped clients generate leads, secure loans, or build authority through podcasts.
  • Video Testimonials: Ask satisfied clients to record short videos sharing their IMP experience.

Marketing Strategies for IMP

1. Content Marketing

  • Blog Posts: Write articles on email marketing best practices, podcasting tips, and financing solutions.
  • Webinars: Host free webinars to educate potential clients on lead generation and business growth.

2. Social Media Campaigns

  • LinkedIn: Share success stories, client testimonials, and industry insights.
  • YouTube: Post short videos explaining IMP services and their benefits.
  • Facebook Ads: Target small business owners with ads highlighting IMP’s unique value proposition.

3. Email Marketing

  • Lead Nurturing: Send a series of emails to prospects, starting with educational content and ending with a call-to-action to sign up.
  • Newsletter: Share tips, case studies, and updates with existing clients to keep them engaged.

Operational Efficiency

1. Automate Processes

  • Email Campaigns: Use tools like ActiveCampaign or Mailchimp to automate email sequences.
  • CRM System: Track leads, clients, and follow-ups with a CRM like HubSpot or Salesforce.

2. Outsourcing

  • Admin Tasks: Hire a virtual assistant to handle scheduling, invoicing, and customer support.
  • Content Creation: Outsource blog writing, video editing, or graphic design to freelancers.

3. Client Onboarding

  • Welcome Kit: Provide a PDF guide or video explaining how to get started with IMP.
  • Kickoff Call: Schedule a 30-minute call to discuss goals, timelines, and expectations.

Financial Projections

Monthly Revenue Goals

  • 10 Clients on $297 Plan: $2,970
  • 5 Clients on $397 Plan: $1,985
  • Total Monthly Revenue: $4,955

Break-Even Analysis

  • Fixed Costs: $1,500 (e.g., software, marketing, admin)
  • Variable Costs: $500 (e.g., outsourcing, training)
  • Break-Even Point: 7 clients on the $297 plan.

Long-Term Vision for IMP

1. Expand Services

  • Advanced Analytics: Offer detailed reports on email campaign performance and ROI.
  • SEO Services: Help clients optimize their websites for better lead generation.

2. Build a Community

  • IMP Membership: Create a paid membership program offering exclusive resources, training, and networking opportunities.
  • Events: Host annual conferences or workshops for IMP clients and partners.

3. Franchise Model

  • License IMP: Allow entrepreneurs to operate IMP services in their local markets under your brand.

Final Thoughts

Your IMP business model is unique and highly scalable. By focusing on personalized service, strategic pricing, and effective marketing, you can attract and retain high-quality clients. Keep refining your processes, listening to client feedback, and exploring new opportunities to grow.

Would you like me to dive deeper into any specific area, such as creating a sales funnel, designing a referral program, or building a marketing campaign? Let me know how I can assist further! 🚀