Selling Plan for Your Personal Email Server System
1. Positioning and Value Proposition
- Highlight Cost Advantage: Emphasize the significant savings customers can enjoy with your pricing compared to your competitors. Stress that while competitors charge $175 yearly for a domain name and $2,000 for setup, your domain name is only $50 yearly, and setup is included in the packages, with a much lower monthly cost.
- Emphasize Inclusivity: Each package includes 1,000,000 email addresses, providing immense value right from the start. Position this as a key differentiator, particularly for businesses needing to scale quickly without incurring massive lead generation costs.
- Promote Flexibility: Offer tiered packages (Bronze, Silver, Gold, Platinum) to cater to different business sizes and budgets, which competitors may lack. This gives you a broad appeal, from startups to large enterprises.
2. Marketing Strategy
- Comparative Advertising: Create ads, landing pages, and social media posts that directly compare your service to your competitors, focusing on the lower upfront and monthly costs, as well as the added value of included email addresses.
- Leverage Scarcity: Use scarcity tactics, such as limited-time discounts or special offers for early adopters, to create urgency. For example, offer the first three months at a discounted rate or free domain registration for the first year.
- Customer Testimonials and Case Studies: Use real-life examples and testimonials from businesses that have benefited from your service. Show how they saved money and improved their email marketing efforts with your system compared to the competition.
- Referral Program: Encourage satisfied customers to refer others by offering them a discount on their next billing cycle. This will help you grow organically and build a loyal customer base.
3. Sales Tactics
- Personalized Outreach: Utilize cold email campaigns targeting small to medium businesses, highlighting the cost savings and flexibility of your plans. Use a personalized approach, showcasing how your system can solve their pain points.
- Offer Free Trials or Demos: Provide potential customers with a risk-free trial or demo period to experience the benefits of your system before committing to a paid plan.
- Upsell and Cross-sell: As customers grow and their email needs increase, encourage them to upgrade to higher-tier plans. Cross-sell additional services like email verification, segmentation, and bounce rate reporting as premium add-ons.
4. Pricing Justification and Messaging
- Transparent Pricing: Clearly communicate that your prices are sale prices compared to other popular services like Sendinblue, Mailchimp, and Constant Contact. Show a comparison chart to illustrate the savings.
- Value for Money: Stress that your packages are designed to offer the best value for money, with competitive pricing for the number of emails sent and the features included.
- Focus on Long-Term Savings: Highlight the long-term cost savings your customers can enjoy by choosing your service over the competition, especially as their email needs grow.
5. Website and Conversion Optimization
- Landing Pages for Each Package: Create dedicated landing pages for each package that explain the benefits in detail and make it easy for visitors to understand which plan suits them best.
- Clear Call-to-Action (CTA): Ensure that your CTAs are prominent and compelling, encouraging visitors to sign up or request a demo. Use persuasive language like “Save Big Today,” “Get More for Less,” or “Upgrade Your Email Marketing for a Fraction of the Cost.”
- Optimize for Mobile: Ensure your website and sign-up process are mobile-friendly, as many potential customers may access your service from their smartphones.
By combining these strategies, you can effectively sell your Personal Email Server System, outshining your competition through cost savings, value, and flexibility.
Sales Letter in the Style of 6 Successful Online Sellers
1. Alex Hormozi
The King of High-Ticket Offers and No-Nonsense Sales Strategies
Headline: Get the Best Deal in Email Marketing – At a Fraction of the Cost!
Subheadline: Why Pay Thousands When You Can Have It All for Less?
Hey {contactfield=firstname},
Let’s cut to the chase. You want results, and you want them fast. Your competitors are shelling out thousands for email systems that are eating into their profits. You? You’re smarter than that.
For just $397 a month, you can have unlimited email sends – that’s a million-plus contacts working for you around the clock. And if you’re just starting, we have Bronze, Silver, and Gold packages that give you unbeatable value at a fraction of what others are paying.
Don’t overcomplicate it. Just hit reply, and let’s get you started.
Best,
Christopher D. Sciullo
MMOAmerica.com
P.S. Act now and lock in these rates before the competition does.
2. Neil Patel
The Master of SEO and Content Marketing
Headline: Why My Email System Will Make Your Marketing Unstoppable
Subheadline: Boost Your Reach, Reduce Costs, and Watch Your Business Grow!
Hi {contactfield=firstname},
You already know that email marketing is the backbone of any successful business. But what if I told you that you could reach 1,000,000+ contacts every month without breaking the bank?
With our Personal Email Server System, you’ll get more for less. Whether you’re looking to send 100,000 or a million emails, we’ve got a plan that fits your needs – and your budget. Plus, our domain costs are just $50/year, which means more savings for you.
Ready to see your marketing efforts take off? Click the link below to start your free trial.
Cheers,
Christopher D. Sciullo
MMOAmerica.com
P.S. Hurry – this offer won’t last forever.
3. Russell Brunson
The Funnel Guru and Master of High-Converting Sales Pages
Headline: The Funnel Secret to Saving Thousands on Email Marketing
Subheadline: Get the Same Results as the Big Guys – Without the Big Price Tag!
Hey {contactfield=firstname},
You know what separates the successful businesses from the ones that struggle? It’s their ability to optimize every dollar they spend. And that’s exactly what you’ll get with our Personal Email Server System.
For just $97/month, you’ll send up to 250,000 emails – more than enough to keep your funnels flowing and your leads converting. And for those of you who need even more firepower, our Platinum package gives you unlimited sends for just $397/month.
Why pay more when you don’t have to? Click below to start building your funnel with our unbeatable system.
To your success,
Christopher D. Sciullo
MMOAmerica.com
P.S. There’s no better time than now – lock in your rate before it’s gone!
4. Frank Kern
The Godfather of Online Marketing and King of the Direct Response
Headline: The Email System That Pays for Itself – Starting Day One
Subheadline: Turn Your Emails Into Revenue with Our Cost-Effective Solution
Hey {contactfield=firstname},
Imagine this: You’re sending out email campaigns that don’t just land in inboxes – they convert into real dollars. And the best part? You’re not spending thousands to do it.
Our Personal Email Server System is designed to give you the best bang for your buck. With packages starting at just $75/month, you’ll be hitting those inboxes and watching the sales roll in without breaking the bank.
The sooner you get started, the sooner you’ll see the returns. Ready to make it happen?
Best,
Christopher D. Sciullo
MMOAmerica.com
P.S. Don’t wait – the longer you wait, the more you’re leaving money on the table.
5. Ryan Deiss
Digital Marketer Extraordinaire and Creator of Scalable Systems
Headline: Scale Your Email Marketing – Without Scaling Your Costs
Subheadline: The Affordable, Powerful System You’ve Been Waiting For
Hey {contactfield=firstname},
If you’ve been looking for a way to scale your email marketing without blowing up your budget, I’ve got some good news. Our Personal Email Server System gives you the power to send up to 1,000,000 emails each month for just $197. And if that’s not enough, our Platinum package offers unlimited sends for $397/month.
No more paying outrageous fees for domains or lead generation. We’ve got you covered with the best prices and the best system.
Let’s scale your marketing together. Click here to get started today.
Best,
Christopher D. Sciullo
MMOAmerica.com
P.S. Time’s ticking – lock in these prices before they’re gone!
6. Dan Kennedy
The Ultimate Direct Marketing Genius
Headline: Why Pay More for Email Marketing When You Can Pay Less?
Subheadline: Our Secret to High-Impact Emails at a Low Cost
Dear {contactfield=firstname},
In the world of marketing, the winners are the ones who know how to get the most out of every dollar. That’s exactly what our Personal Email Server System does. You get access to over 1,000,000 email addresses, with packages starting at just $75/month – far below what the competition charges.
And here’s the kicker: You’re not just saving money, you’re making it work harder for you. With our system, you’ll see better deliverability, higher open rates, and more conversions. That’s how you turn a low cost into high impact.
Don’t waste another penny. Get started today and see the difference.
Sincerely,
Christopher D. Sciullo
MMOAmerica.com
P.S. Act fast – these prices won’t last long. Get in now before they go up!
This sales letter leverages the unique selling styles of some of the most successful online sellers, tailored to your Personal Email Server System. Each section emphasizes cost savings, value, and urgency to entice potential customers.
Subject Line: Unlock Unbeatable Value: Scale Your Email Marketing for a Fraction of the Cost!
Discover the Email Marketing System That Outperforms the Competition
Tired of overpaying for email marketing systems that promise the world but deliver inflated prices? We’ve engineered a solution that not only saves you money but also delivers unmatched value. Welcome to the future of email marketing—our Personal Email Server System.
Why Pay More When You Can Get More for Less?
Our competitors are charging $175 per year for a domain name, plus a hefty $2,000 for setup, and that’s before you even start sending emails! Compare that to our offer: just $50 per year for a domain name and setup is included in every package at no extra cost. That’s right—no hidden fees, no surprises.
We believe in transparency and value, and we’re ready to prove it.
Choose the Right Package for Your Business—No Matter the Size
Whether you’re just getting started or you’re an established enterprise, we have a plan for you:
- Bronze Package: $75/month for up to 100,000 monthly emails.
- Silver Package: $97/month for up to 250,000 monthly emails.
- Gold Package: $197/month for up to 1,000,000 monthly emails.
- Platinum Package: $397/month for Unlimited monthly emails, even 1,000,000 emails a day!.
And here’s the kicker: every package includes 1,000,000 email addresses—an unbeatable offer designed to help you scale quickly and efficiently.
Comparative Advantage—The Numbers Don’t Lie
Let’s break it down. Our competitors charge $180 per month for up to 25,000 email. They give you 5000 leads and you will need to spend $500 for 25,000 leads monthly.
We offer 100,000 emails for just $75/month—that’s four times the capacity for a fraction of the price. And the more you grow, the more you save with our Silver, Gold, and Platinum packages.
This isn’t just a sale; it’s a movement to democratize email marketing for businesses of all sizes.
Real Results from Real Businesses
Don’t just take our word for it. Here’s what one of our customers had to say:
“Switching to this system saved us thousands of dollars annually. Our bounce rates are down, and our engagement is up. It’s a game-changer.” – [Satisfied Customer]
Join the growing list of businesses that have transformed their email marketing efforts with our system. Experience the same success they did—without breaking the bank.
Act Now—Limited-Time Offer!
For a limited time, we’re offering an exclusive discount for early adopters. Get your first three months at a discounted rate or enjoy free domain registration for the first year. This offer won’t last long, so don’t miss out on your chance to save big while scaling your email marketing efforts.
How to Get Started—It’s Easier Than You Think
Ready to make the switch? Click the link below to get started today. Choose your package, and we’ll take care of the rest. No hidden fees, no long contracts—just simple, effective email marketing at a price you’ll love.
P.S. Don’t Wait—Prices Are Going Up Soon!
Our sale prices won’t last forever. Lock in your rate today and save on your email marketing for years to come. Every minute you wait is a missed opportunity to save big and grow your business faster.
This sales letter combines Neil Patel’s signature clear, persuasive style with a focus on value and transparency. It emphasizes the cost advantage, flexibility, and ease of getting started with your Personal Email Server System.