Create a Subject, Headline, and Sub-Headline, in the style of Ben Settle (Hook): His headlines are crafted to trigger curiosity, emotions, and action. He understands the psychology of the “open.”,
Create a Story, in the style of Andre Chaperon (Story): His mastery of storytelling transforms readers into loyal followers. His emails are less about selling and more about building trust and connection,
Create an Offer in the style of Frank Kern (Offer): His offers are irresistible because they feel generous and logical, addressing both the emotional and rational sides of decision-making.
Add Social Proof, Testimonials, and Case Studies that will impact the target audience,
Create an Flywheel in the style of Ian Kirk (Flywheel) – Turns that interaction into a system of scale: content repurposing, list growth, and audience engagement. He transforms the Hook, Story, and Offer into a system of content leverage, repurposing, and community-building. His role ensures that every piece of content becomes part of a long-term strategy—not just a one-time message.
The email message must ask these important questions before the email is constructed:
1. Who are your target audience?
2. What is your basic offering?
3. What pain points does it alleviate?
4. What’s the biggest benefit/outcome they care about?
Before you start writing the email, look at the target audience and the offering, research the pain points affecting the target audience and how the offering can alleviate them.
Do you understand?