Behind the Scenes of a Million-Dollar-a-Month E-commerce Brand!

How Our Personal Email Server Powers Growth

Now that the New Year’s ad costs are settling down, let’s break down what we’re seeing on the frontlines for one of our clients. These insights are hot off the press and directly tied to optimizing a powerhouse brand’s success.

From early December to today, we’ve observed some big shifts in performance metrics. But what do these numbers actually mean for your conversion rates and cost per acquisition (CPA)? Let’s dig in:

• Daily Ad Spend (Meta): $28k–$33k
• CPM Drop: 39.5% 📉
• Conversion Rate (CVR): Decreased by 19.5% 🛑
• CPA Drop (In-Platform): 15.3% 🔑

Here’s what matters: while CPMs are down significantly (a win), the dip in conversion rates means we have to refine every step of the funnel. The good news? Our focus is on optimizing new customer CPAs—and we’re getting closer to breakthrough results every day.

This is where our Personal Email Server becomes a game-changer. By doubling down on owned channels, we reduce dependency on volatile ad costs, nurture customer relationships, and drive lifetime value.

So, what shifts are you seeing with CPM, CVR, and CPA? And how are you planning to counteract them for consistent, predictable growth? Let’s build a plan that puts you in control. 🚀

Schedule Your Online Demo Today!

Sincerely,

Christopher D. Sciullo

Primary Email: cdsciullo@gmail.com
Phone: 1-814-419-4019 (EST, 9 AM – 4 PM)
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